Collagen has become a buzzword in beauty circles, capturing the attention of both skincare professionals and A-list celebrities. Lauded as a vital ingredient for achieving luminous, youthful skin, its popularity is rooted in science and celebrity endorsements alike.
From topical serums to daily supplements, collagen’s reputation as a transformative beauty essential continues to soar. What makes this protein so beloved? Experts and stars alike praise its remarkable ability to boost elasticity and radiance, cementing its cult status in the industry.