2. Sustainable Material Innovations

Rain skirts have embraced sustainable material innovations, aligning with the fashion industry’s growing emphasis on eco-friendly practices. Designers like Stella McCartney have been at the forefront of this movement, integrating recycled and alternative materials into their collections. For instance, McCartney’s Spring/Summer 2024 collection featured pieces made with Keel Lab’s algae-based yarn Kelsun and NFW’s plant-based, plastic-free leather alternative Mirum.
This commitment resulted in 95% of the collection being composed of materials deemed responsible, up from 92% in the previous season. Such initiatives reflect a broader industry trend towards sustainable fashion, as highlighted in a Forbes article discussing the adoption of next-generation materials and modular designs to reduce environmental impact. (forbes.com)