12. Your Individual Choices Don’t Matter

It’s easy to feel like one person can’t make a difference, but consumer choices add up—especially in the fashion industry. Every purchase sends a message about what shoppers value, encouraging brands to adopt better practices. Collective action fuels real change and can even influence industry-wide shifts. Individual actions—when multiplied—become a powerful force for sustainability. Don’t underestimate the ripple effect of your wardrobe decisions.