3. Fluide

Fluide stands out for its unwavering commitment to queer and gender-nonconforming representation in beauty. The brand’s vibrant, cruelty-free makeup is intentionally designed for all identities, making self-expression accessible and joyful. Fluide frequently collaborates with LGBTQ+ artists and activists, ensuring authentic voices are at the heart of its campaigns and product development. By centering inclusivity and community, Fluide empowers every person to experiment and shine.