1. Fenty Beauty

When Rihanna launched Fenty Beauty, she set a new standard for inclusivity in the beauty world. The brand’s groundbreaking foundation range, boasting 50+ shades, quickly made headlines for its dedication to representing every skin tone. But Fenty didn’t stop at color variety—its marketing campaigns boldly highlight models of all genders and ethnicities, sending a powerful message that beauty belongs to everyone. This forward-thinking approach has inspired countless brands and earned widespread acclaim.