Beauty Must Read

The Most Forward-Thinking Brands for Gender-Inclusive Beauty

10. Kjaer Weis Kjaer Weis has set itself apart with…

Julie - July 21, 2025 0

10. Kjaer Weis

The Most Forward-Thinking Brands for Gender-Inclusive Beauty — Kjaer Weis champions sustainable, refillable beauty and inclusive marketing, redefining industry standards with elegance…

Kjaer Weis has set itself apart with its commitment to sustainability, offering beautifully designed, refillable products that reduce waste and promote conscious consumption. The brand’s inclusive marketing highlights that beauty is an individual journey—free from gender restrictions. Campaigns feature people of all identities, focusing on personal expression and authenticity. Kjaer Weis’s philosophy and eco-friendly innovation have been recognized by Vogue, underscoring its role as a pioneer in both green and inclusive beauty.

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19/99 Beauty champions the idea that makeup should be ageless and genderless, breaking down barriers around who can participate in beauty. Their products are designed to be versatile and creative, encouraging self-expression across all identities and ages. With multipurpose tools and inclusive campaigns, 19/99 Beauty invites everyone to experiment and redefine beauty on their own terms. Their unique, boundary-pushing philosophy has been featured in Vogue, spotlighting their role in the new era of cosmetic inclusivity.

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Good Light is redefining beauty standards through its gentle, vegan skincare formulated for every skin type and identity. The brand’s messaging centers on self-love and acceptance, celebrating a wide spectrum of gender identities in all its campaigns. Good Light’s inclusive approach goes beyond product formulation—it’s about creating a safe, affirming space for everyone to feel seen and valued.

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We Are Fluide is at the forefront of championing LGBTQ+ representation in beauty, offering a range of vibrant, expressive products designed for anyone to enjoy. The brand’s ethos is rooted in community-driven content, frequently collaborating with queer creators and amplifying diverse voices. By empowering users to embrace their authentic selves without limits, We Are Fluide helps redefine what beauty can look like.

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Stryx is revolutionizing the men’s grooming space with cosmetics designed specifically for subtle, everyday use. Their discreet, easy-to-use products—from concealers to tinted moisturizers—help break down outdated gender barriers and normalize self-care for all. Stryx’s approachable branding encourages men and anyone new to cosmetics to embrace personal care without stigma or hesitation.

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These pioneering brands are not only rewriting the rules of beauty—they’re actively creating a world where self-expression knows no bounds. By centering inclusivity, diversity, and authenticity, they empower individuals to embrace every facet of their identity without compromise.Their trailblazing products and campaigns are paving the way for a beauty industry that truly reflects the richness of humanity. As more brands adopt these values, the future of beauty promises to be even more vibrant and boundary-free. Let’s celebrate and support a world where everyone is free to define beauty on their own terms.

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Julie

Julie Ann is a seasoned fashion editor with over a decade of experience covering luxury wear, designer showcases, and evolving style narratives. At Designer Fads, she curates compelling content that merges timeless elegance with current fashion movements. Her deep industry insight and editorial precision offer readers trusted guidance in navigating high fashion. Julie’s writing reflects a love for craftsmanship, detail, and the artistry behind every collection. She believes great style is both expressive and enduring.

The Most Forward-Thinking Brands for Gender-Inclusive Beauty

10. Kjaer Weis

11. 19/99 Beauty

12. Good Light

13. We Are Fluide

14. Stryx

Conclusion

Julie