Beauty Must Read

The Most Forward-Thinking Brands for Gender-Inclusive Beauty

Beauty standards have undergone a remarkable transformation in recent years….

Julie - July 21, 2025 0

Beauty standards have undergone a remarkable transformation in recent years. No longer confined by rigid labels, the industry is now embracing diversity and self-expression for all. Consumers are demanding products and campaigns that recognize the spectrum of gender identities, sparking a dynamic shift in how brands approach their offerings. Leading companies are responding with innovative, gender-neutral lines and inclusive messaging, challenging traditional norms and paving the way for a more open, authentic beauty culture. This evolution is not just a trend—it’s a movement reshaping the industry’s future.

The Most Forward-Thinking Brands for Gender-Inclusive Beauty — Fenty Beauty’s diverse foundation shades and inclusive campaigns redefine standards in the cosmetics industry.

When Rihanna launched Fenty Beauty, she set a new standard for inclusivity in the beauty world. The brand’s groundbreaking foundation range, boasting 50+ shades, quickly made headlines for its dedication to representing every skin tone. But Fenty didn’t stop at color variety—its marketing campaigns boldly highlight models of all genders and ethnicities, sending a powerful message that beauty belongs to everyone. This forward-thinking approach has inspired countless brands and earned widespread acclaim.

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Milk Makeup has become synonymous with creativity and self-expression in the beauty industry. Their minimalist, vegan products appeal to a wide range of consumers seeking clean, multi-use formulations. What truly sets Milk apart, however, is their commitment to authentic representation. Campaigns regularly spotlight people of all gender identities confidently using their versatile products, breaking down unnecessary barriers in beauty.

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Fluide stands out for its unwavering commitment to queer and gender-nonconforming representation in beauty. The brand’s vibrant, cruelty-free makeup is intentionally designed for all identities, making self-expression accessible and joyful. Fluide frequently collaborates with LGBTQ+ artists and activists, ensuring authentic voices are at the heart of its campaigns and product development. By centering inclusivity and community, Fluide empowers every person to experiment and shine.

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Jecca Blac began as a makeup studio catering specifically to the transgender community, making inclusivity its core mission from day one. The brand’s gender-free approach extends across all products and marketing, removing stigmas around who “should” use makeup. Beyond cosmetics, Jecca Blac is dedicated to education—offering workshops and resources that promote understanding and support for all identities in beauty spaces. Their trailblazing efforts are celebrated in publications like Forbes.

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TooD Beauty boldly challenges traditional beauty standards by centering genderless self-expression in everything they do. The brand’s non-toxic, multi-use products invite creativity without boundaries, empowering users to experiment beyond labels. Their campaigns feature a vibrant array of brand ambassadors spanning the gender spectrum, reinforcing TooD’s message that beauty is for everyone.
This innovative, inclusive spirit has garnered praise from industry leaders.

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With Boy de Chanel, Chanel steps confidently into the realm of men’s makeup, offering a sophisticated line designed to subtly enhance rather than mask. The collection features elegant, minimalist products—like tinted moisturizers and brow pencils—that challenge outdated stereotypes about masculinity and beauty. Chanel’s approach appeals not just to men, but to anyone seeking refined, gender-inclusive cosmetics.

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Morphe has carved out a unique space in the beauty world by actively partnering with male and non-binary influencers, bringing fresh perspectives to the industry. The brand’s expansive shade ranges ensure everyone can find their perfect match, regardless of skin tone or gender identity. Morphe’s marketing campaigns are vibrant celebrations of artistry, encouraging makeup as a form of self-expression without boundaries.

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Non Gender Specific is on a mission to make skincare universally accessible, sidestepping the conventions of gendered marketing entirely. The brand’s products feature minimalist packaging and clean, effective formulas focused on results rather than labels. Non Gender Specific’s messaging is intentionally free from gendered language, reinforcing the idea that great skincare is for everyone, regardless of identity. Their innovative, inclusive approach is discussed by Forbes.

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Humanrace, founded by Pharrell Williams, redefines beauty by focusing on wellness and self-care over traditional standards. The brand’s minimalist skincare routines are designed to be universal, providing simple, effective products that work for all skin types and identities. Humanrace’s approach encourages users to embrace healthy habits and ritual, rather than striving for perfection. Pharrell’s inclusive vision and the philosophy behind Humanrace are explored in depth by Harper’s Bazaar.

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Kjaer Weis has set itself apart with its commitment to sustainability, offering beautifully designed, refillable products that reduce waste and promote conscious consumption. The brand’s inclusive marketing highlights that beauty is an individual journey—free from gender restrictions. Campaigns feature people of all identities, focusing on personal expression and authenticity. Kjaer Weis’s philosophy and eco-friendly innovation have been recognized by Vogue, underscoring its role as a pioneer in both green and inclusive beauty.

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19/99 Beauty champions the idea that makeup should be ageless and genderless, breaking down barriers around who can participate in beauty. Their products are designed to be versatile and creative, encouraging self-expression across all identities and ages. With multipurpose tools and inclusive campaigns, 19/99 Beauty invites everyone to experiment and redefine beauty on their own terms. Their unique, boundary-pushing philosophy has been featured in Vogue, spotlighting their role in the new era of cosmetic inclusivity.

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Good Light is redefining beauty standards through its gentle, vegan skincare formulated for every skin type and identity. The brand’s messaging centers on self-love and acceptance, celebrating a wide spectrum of gender identities in all its campaigns. Good Light’s inclusive approach goes beyond product formulation—it’s about creating a safe, affirming space for everyone to feel seen and valued.

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We Are Fluide is at the forefront of championing LGBTQ+ representation in beauty, offering a range of vibrant, expressive products designed for anyone to enjoy. The brand’s ethos is rooted in community-driven content, frequently collaborating with queer creators and amplifying diverse voices. By empowering users to embrace their authentic selves without limits, We Are Fluide helps redefine what beauty can look like.

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Stryx is revolutionizing the men’s grooming space with cosmetics designed specifically for subtle, everyday use. Their discreet, easy-to-use products—from concealers to tinted moisturizers—help break down outdated gender barriers and normalize self-care for all. Stryx’s approachable branding encourages men and anyone new to cosmetics to embrace personal care without stigma or hesitation.

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These pioneering brands are not only rewriting the rules of beauty—they’re actively creating a world where self-expression knows no bounds. By centering inclusivity, diversity, and authenticity, they empower individuals to embrace every facet of their identity without compromise.Their trailblazing products and campaigns are paving the way for a beauty industry that truly reflects the richness of humanity. As more brands adopt these values, the future of beauty promises to be even more vibrant and boundary-free. Let’s celebrate and support a world where everyone is free to define beauty on their own terms.

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Julie

Julie Ann is a seasoned fashion editor with over a decade of experience covering luxury wear, designer showcases, and evolving style narratives. At Designer Fads, she curates compelling content that merges timeless elegance with current fashion movements. Her deep industry insight and editorial precision offer readers trusted guidance in navigating high fashion. Julie’s writing reflects a love for craftsmanship, detail, and the artistry behind every collection. She believes great style is both expressive and enduring.

The Most Forward-Thinking Brands for Gender-Inclusive Beauty

1. Fenty Beauty

2. Milk Makeup

3. Fluide

4. Jecca Blac

5. TooD Beauty

6. Boy de Chanel

7. Morphe

8. Non Gender Specific

9. Humanrace

10. Kjaer Weis

11. 19/99 Beauty

12. Good Light

13. We Are Fluide

14. Stryx

Conclusion

Julie