12. Varsity and Preppy Revival

The resurgence of preppy staples—such as varsity jackets, polos, and loafers—has been prominently featured in recent collections by Ralph Lauren and MSGM. Ralph Lauren’s Spring 2024 campaign embraced vibrant colors and relaxed fits, showcasing classic pieces with a modern twist. (fashiongonerogue.com)
Similarly, MSGM’s designs have incorporated traditional preppy elements, updating them with contemporary cuts and fabrics. This revival offers a fresh take on classic Ivy League aesthetics, blending timeless styles with modern sensibilities. For a deeper analysis of this trend, refer to Esquire’s examination of the preppy revival. (esquiremag.ph)