Fashion trends often circle back, but the latest craze isn’t borrowing from celebrities or runways—it’s inspired by our grandparents. Coined “grandparent-core,” this aesthetic blends cozy cardigans, oversized glasses, knitted vests, and timeless prints reminiscent of grandma’s wardrobe staples.
Emerging prominently through social media platforms like TikTok and Instagram, grandparent-core celebrates nostalgia and sustainability, resonating strongly with Gen Z and millennials who seek eco-friendly fashion choices. At the heart of this movement is vintage shopping, offering both authenticity and sustainability, allowing fashion enthusiasts to express their individuality while reducing environmental impact. But what exactly sparked this revival, and why is vintage shopping so integral to it?