Conclusion
Forever 21 played a pivotal role in merging K-pop fashion with mainstream U.S. shopping habits, introducing bold styles, cultural touchpoints, and innovative marketing inspired by Korean trends. The brand’s efforts not only made K-pop aesthetics accessible to a diverse audience but also catalyzed a shift across the American retail industry. Today, the continuing influence of K-pop and Korean fashion is evident in stores nationwide, reflecting a global cultural exchange that shows no sign of slowing down. For more on this evolving trend, visit The Business of Fashion.