2. Seoul: The Future-Forward Fashion Capital

Seoul has rapidly emerged as a powerhouse in contemporary street style, celebrated for its fearless experimentation and trendsetting energy. The city’s vibrant youth culture, especially in districts like Hongdae, drives a creative fusion of bold colors, oversized silhouettes, and tech-savvy accessories.
K-pop stars amplify Seoul’s global influence, bringing local styles to international audiences and inspiring countless fans. Seoul’s street fashion scene is a dynamic mix of individuality and innovation, constantly redefining what’s next in urban style. Discover how Seoul became a global fashion phenomenon at the South China Morning Post.