15. Transparency and Traceability

The demand for transparency and traceability in the fashion supply chain is growing, empowering consumers to trace the origins of their clothing. Brands are increasingly adopting technologies like blockchain to provide detailed insights into production processes, from raw material sourcing to final assembly.
This transparency fosters trust, as consumers can verify ethical practices and sustainability efforts. By offering such visibility, companies not only enhance their reputation but also encourage more informed purchasing decisions. This trend reflects a wider movement towards accountability and sustainability in the fashion industry, meeting the expectations of today’s conscientious consumers.