8. Social Media Buzz Drives Demand

Social media platforms like TikTok and Instagram have become powerful engines for the brand’s meteoric rise. Viral styling videos, unboxing hauls, and glowing reviews from fashion bloggers have introduced millions to its accessible runway looks.
According to The Cut, the brand is frequently tagged in trending posts, rapidly gaining a loyal online following. This digital word-of-mouth effect has not only driven unprecedented demand but also turned everyday customers into influential brand ambassadors, ensuring its pieces are seen everywhere from city streets to social feeds.