Fashion & Style

Black Women Who Quietly Revolutionized Fashion Trends

12. Kerby Jean-Raymond: Political Storytelling in Fashion Kerby Jean-Raymond, founder…

Robin - August 9, 2025 0

12. Kerby Jean-Raymond: Political Storytelling in Fashion

Black Women Who Quietly Revolutionized Fashion Trends — A model walks the Pyer Moss runway, showcasing a bold ensemble that merges fashion with activism. | Google Image

Kerby Jean-Raymond, founder of Pyer Moss, has redefined fashion by intertwining it with social activism. His collections delve into Black identity and history, using the runway as a platform for political commentary. For instance, his 2016 show featured a choir performing operatic renditions of hip-hop songs, highlighting issues like police violence and mental health. Jean-Raymond’s work challenges the fashion industry’s norms, making it a vehicle for social change. (The Washington Post)

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Alek Wek, a South Sudanese-British model, revolutionized perceptions of beauty in the 1990s by becoming the first African model to appear on the cover of Elle magazine in 1997. Her striking features and natural hair challenged conventional standards, inspiring new generations of designers and models to embrace diversity. Wek’s presence in the fashion industry paved the way for greater representation of Black beauty. (BBC News)

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Rihanna has revolutionized the fashion industry with her inclusive and innovative approach. In 2017, she launched Fenty Beauty, a cosmetics line celebrated for its extensive range of foundation shades catering to all skin tones, setting a new standard for inclusivity in beauty. (en.wikipedia.org) In 2018, she introduced Savage X Fenty, a lingerie brand that emphasizes diversity and body positivity, featuring models of various sizes, ethnicities, and genders. (bbc.com) These ventures have not only disrupted traditional fashion norms but also demonstrated how celebrity entrepreneurship can drive real innovation and inclusivity in the industry. (time.com)

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Aurora James, founder of Brother Vellies, established the 15 Percent Pledge in 2020, urging major U.S. retailers to allocate 15% of their shelf space to Black-owned businesses, reflecting the Black population percentage in the U.S. This initiative has led to companies like Sephora and Nordstrom committing to support Black entrepreneurs, aiming to redirect $14 billion in revenue to these businesses. (time.com)

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Tracy Reese, an American fashion designer born in Detroit, Michigan, is renowned for her vibrant, feminine designs that blend bold colors and intricate patterns. After studying at the Parsons School of Design, she launched her eponymous label in 1998, gaining acclaim for her retro-influenced styles. Her creations have been worn by notable figures, including former First Lady Michelle Obama. (en.wikipedia.org) In 2019, Reese founded Hope for Flowers, a sustainable fashion line emphasizing ethical production and community engagement in Detroit. (essence.com)

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Bethann Hardison, a former model and agent, has been a tireless advocate for diversity in the fashion industry. In 1988, she founded the Black Girls Coalition to support models of color and address underrepresentation. In 2013, Hardison launched the Diversity Coalition, urging major fashion councils to improve racial diversity on runways. Her efforts have led to increased inclusivity in fashion media and runway shows. (bethannhardison.com)

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Tabria Majors, a Nashville-born model and body-positive advocate, has been instrumental in promoting authentic plus-size representation in the fashion industry. In 2017, she gained attention by recreating iconic Victoria’s Secret ads, challenging the brand’s lack of inclusivity and demonstrating that curvy women can confidently model lingerie. (essence.com) Her efforts have sparked broader conversations about body diversity in fashion media. Majors has also collaborated with brands like Fashion to Figure and Cupshe to create stylish and inclusive swimwear collections, further reshaping how bodies are marketed in the fashion industry. (prnewswire.com)

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Kheris Rogers, a young entrepreneur from Los Angeles, founded the clothing line “Flexin’ in My Complexion” at age 10 to combat colorism and promote self-love among youth. Inspired by her grandmother’s mantra, the brand gained celebrity support from Alicia Keys and Lupita Nyong’o. Rogers made history as the youngest designer to showcase at New York Fashion Week, empowering children to embrace their unique beauty. (CNN)

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LaQuan Smith, a Queens-born designer, launched his eponymous brand in 2013, quickly gaining acclaim for his bold, sultry designs that redefine contemporary femininity. His creations, characterized by figure-hugging silhouettes and daring cutouts, have been embraced by celebrities like Beyoncé, Rihanna, and Vice President Kamala Harris. Smith’s work celebrates curves and confidence, challenging traditional beauty standards and promoting body positivity in the fashion industry. (fastcompany.com)

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Throughout history, Black women have been pivotal in shaping the fashion industry, often overcoming systemic barriers to introduce innovative designs and styles. From Ann Lowe’s elegant creations to Bethann Hardison’s advocacy for diversity, their contributions have redefined cultural aesthetics and continue to inspire the industry at every level. Their resilience and creativity have transformed fashion, making it more inclusive and reflective of diverse experiences. (time.com, apnews.com)

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Black Women Who Quietly Revolutionized Fashion Trends

12. Kerby Jean-Raymond: Political Storytelling in Fashion

13. Alek Wek: Redefining Beauty Standards

14. Rihanna: Disrupting Luxury and Streetwear

15. Aurora James: The 15 Percent Pledge

16. Tracy Reese: Modern Romanticism

17. Bethann Hardison: Diversity Advocate

18. Tabria Majors: Pushing Plus-Size Representation

19. Kheris Rogers: The Face of Youthful Self-Love

20. LaQuan Smith: Celebrity Power and Body Positivity

Conclusion

Robin