22 Underrated Luxury Brands You May Not Know Yet

19. Le Kasha

Le Kasha specializes in travel-ready, ultra-soft cashmere knits inspired by the 1930s. Founded in 1918, the French label became renowned for its innovative fabric made from pure Kashmir goat hair, catching the eye of Coco Chanel, who used the yarn to create her first suit collection. Chic, timeless, and comfortable, their pieces rival those of The Elder Statesman but with French nonchalance and lighter branding. (selfridges.com)

20. Aquazzura

Aquazzura, based in Florence, revolutionized luxury women’s footwear with playful-yet-polished designs and impeccable Italian craftsmanship. Founded in 2011 by Colombian designer Edgardo Osorio, the brand quickly gained acclaim for its innovative styles and comfort.

Its signature ‘Wild Thing’ sandals, featuring fringed suede and tasseled ties, and comfortable heels have carved out a niche beside established brands like Jimmy Choo. Aquazzura’s designs have been featured in various fashion publications, highlighting their unique blend of elegance and modernity. (aquazzura.com)

21. Vhernier

Founded in 1984 in Valenza, Italy, Vhernier is a fine jewelry house renowned for its sculptural designs and unconventional use of stones. The brand’s creations are characterized by architectural forms and modern aesthetics, avoiding the ornamentation typical of mainstream jewelry brands. Notable collections include Calla, Abbraccio, and Vague, each reflecting Vhernier’s commitment to contemporary elegance. (vhernier.com)

22. Cifonelli

Synonymous with Parisian bespoke tailoring, Cifonelli crafts suits for royalty and style icons, blending Italian and French styles. Its unique shoulder line is a hallmark for sartorial aficionados, positioning it apart from Savile Row legends. Founded in Rome in 1880 and established in Paris in 1926, Cifonelli’s atelier at 31 rue Marbeuf is renowned for its meticulous craftsmanship and innovative designs. (cifonelli.com)

Conclusion

Exploring lesser-known luxury brands offers a unique opportunity to discover rich heritage and innovative craftsmanship beyond mainstream labels. These brands often emphasize quality, exclusivity, and timeless design, providing compelling alternatives for discerning consumers. By delving into these under-the-radar labels, you can experience a broader spectrum of luxury that aligns with personal values and aesthetic preferences. This exploration not only enriches your understanding of luxury but also supports artisans and designers dedicated to their craft. (hbr.org)