Fashion & Style

22 Underrated Luxury Brands You May Not Know Yet

11. Serapian Founded in 1928, Serapian is a Milanese leather…

Robin - August 11, 2025 0

11. Serapian

22 Underrated Luxury Brands You May Not Know Yet
Serapian’s Mosaico weaving showcases meticulous handwoven lamb nappa leather and timeless Milanese elegance.

Founded in 1928, Serapian is a Milanese leather brand renowned for its signature Mosaico weaving technique, introduced in 1947 by Stefano Serapian. This method involves delicately handweaving strips of lamb nappa leather to create a hypnotic, geometric pattern reminiscent of Byzantine mosaics and Japanese origami.

Each piece is signed by the artisan who crafted it, underscoring the brand’s commitment to craftsmanship. Serapian’s understated elegance has long been favored by Italian aristocracy, operating under a lower profile than brands like Tod’s or Ferragamo while excelling in quality and design. (richemont.com)

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12. Yuni Ahn

22 Underrated Luxury Brands You May Not Know Yet
A minimalist luxury ensemble from Yuni Ahn’s collection, featuring a sleek qipao-inspired shirt with diagonal fastening. | Generated by Google Gemini

Yuni Ahn, former creative director for Maison Kitsuné, launched a namesake label blending clean Korean minimalism with Parisian ease. Her collections offer a refined, architectural twist on everyday staples—distinct from more commercial minimalist brands. Ahn’s design philosophy emphasizes understated elegance and meticulous craftsmanship, appealing to those seeking sophisticated yet accessible fashion. More at WWD.

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13. Le Labo

22 Underrated Luxury Brands You May Not Know Yet
A minimalist display of Le Labo’s luxury perfume bottles, each showcasing unique boutique fragrances. | Generated by Google Gemini

Le Labo rose to cult fame for its hand-blended, bespoke fragrances—each labeled with the client’s name and mixing date. Its minimalist, apothecary approach and iconic scents like Santal 33 have influenced niche perfumery worldwide. (en.wikipedia.org)

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14. La DoubleJ

22 Underrated Luxury Brands You May Not Know Yet
A vibrant La DoubleJ dress adorned with bold prints, complemented by matching luxury homeware pieces. | Generated by Google Gemini

La DoubleJ, founded in 2015 by JJ Martin, brings maximalist Italian prints to life across fashion and homeware. The brand fuses vintage patterns with modern silhouettes, standing apart from Gucci’s flamboyance with its sense of joy and history. La DoubleJ’s collections are characterized by vibrant colors and bold prints, reflecting a celebration of Italian craftsmanship and design. (us.ladoublej.com)

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15. DeMellier

22 Underrated Luxury Brands You May Not Know Yet
A DeMellier bag, showcasing luxury accessories crafted with ethical fashion principles. | Generated by Google Gemini

DeMellier creates elegant handbags that have quietly gained traction among celebrities and royals. The brand emphasizes ethical manufacturing and subtle branding, distinguishing itself from more logo-heavy rivals like Michael Kors. DeMellier’s designs are celebrated for their timeless appeal and commitment to quality craftsmanship. (whowhatwear.com)

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16. Sutor Mantellassi

22 Underrated Luxury Brands You May Not Know Yet
A pair of Sutor Mantellassi luxury men’s shoes, showcasing impeccable Italian craftsmanship and timeless elegance. | Generated by Google Gemini

With over a century of shoemaking history, Sutor Mantellassi handcrafts fine Italian footwear. Known for Goodyear welting and unique patina work, it’s popular among style insiders who seek alternatives to Santoni or Church’s. (mantellassi.com)

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17. Sophie Bille Brahe

22 Underrated Luxury Brands You May Not Know Yet
A minimalist Sophie Bille Brahe necklace featuring a single modern pearl on a delicate gold chain. | Generated by Google Gemini

Copenhagen-based designer Sophie Bille Brahe crafts modern, minimalist fine jewelry with a poetic Scandinavian sensibility. Inspired by her Danish heritage and the night sky, her designs often feature elements like stars, clouds, and celestial motifs. Notable pieces include pearl ear cuffs and sculptural gold designs that stand apart from traditional luxury brands. Her work has been featured in various fashion publications, highlighting her unique approach to contemporary jewelry design. (us.sophiebillebrahe.com)

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18. Tecknomonster

22 Underrated Luxury Brands You May Not Know Yet
A sleek TecknoMonster carbon fiber suitcase with hand-stitched leather handles, epitomizing luxury travel. | Generated by Google Gemini

Tecknomonster is a Milan-based luxury luggage brand specializing in carbon fiber suitcases. Touted as ‘the Rolls Royce of suitcases,’ Tecknomonster is favored by private jet travelers seeking ultralight yet robust travel gear. It’s distinctly niche compared to Rimowa or Tumi. The brand’s products are handcrafted in Italy, combining aerospace materials like carbon fiber and titanium with artisanal craftsmanship. Each piece is designed for durability and elegance, catering to discerning travelers who value both form and function.

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19. Le Kasha

22 Underrated Luxury Brands You May Not Know Yet
A luxurious Le Kasha cashmere sweater draped over a suitcase, epitomizing elegant travel attire. | Generated by Google Gemini

Le Kasha specializes in travel-ready, ultra-soft cashmere knits inspired by the 1930s. Founded in 1918, the French label became renowned for its innovative fabric made from pure Kashmir goat hair, catching the eye of Coco Chanel, who used the yarn to create her first suit collection. Chic, timeless, and comfortable, their pieces rival those of The Elder Statesman but with French nonchalance and lighter branding. (selfridges.com)

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20. Aquazzura

22 Underrated Luxury Brands You May Not Know Yet
A pair of Aquazzura designer sandals, featuring delicate butterfly embellishments, set against a backdrop of Florence’s historic architecture. | Generated by Google Gemini

Aquazzura, based in Florence, revolutionized luxury women’s footwear with playful-yet-polished designs and impeccable Italian craftsmanship. Founded in 2011 by Colombian designer Edgardo Osorio, the brand quickly gained acclaim for its innovative styles and comfort.

Its signature ‘Wild Thing’ sandals, featuring fringed suede and tasseled ties, and comfortable heels have carved out a niche beside established brands like Jimmy Choo. Aquazzura’s designs have been featured in various fashion publications, highlighting their unique blend of elegance and modernity. (aquazzura.com)

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21. Vhernier

22 Underrated Luxury Brands You May Not Know Yet
A Vhernier sculptural ring featuring a continuous gold band that wraps around itself, symbolizing endless movement. | Generated by Google Gemini

Founded in 1984 in Valenza, Italy, Vhernier is a fine jewelry house renowned for its sculptural designs and unconventional use of stones. The brand’s creations are characterized by architectural forms and modern aesthetics, avoiding the ornamentation typical of mainstream jewelry brands. Notable collections include Calla, Abbraccio, and Vague, each reflecting Vhernier’s commitment to contemporary elegance. (vhernier.com)

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22. Cifonelli

22 Underrated Luxury Brands You May Not Know Yet
A master tailor crafts a bespoke Cifonelli suit, showcasing Parisian elegance and meticulous craftsmanship. | Generated by Google Gemini

Synonymous with Parisian bespoke tailoring, Cifonelli crafts suits for royalty and style icons, blending Italian and French styles. Its unique shoulder line is a hallmark for sartorial aficionados, positioning it apart from Savile Row legends. Founded in Rome in 1880 and established in Paris in 1926, Cifonelli’s atelier at 31 rue Marbeuf is renowned for its meticulous craftsmanship and innovative designs. (cifonelli.com)

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Conclusion

22 Underrated Luxury Brands You May Not Know Yet
A curated collection of luxury fashion items, showcasing exclusive accessories and artisan-crafted pieces. | Generated by Google Gemini

Exploring lesser-known luxury brands offers a unique opportunity to discover rich heritage and innovative craftsmanship beyond mainstream labels. These brands often emphasize quality, exclusivity, and timeless design, providing compelling alternatives for discerning consumers. By delving into these under-the-radar labels, you can experience a broader spectrum of luxury that aligns with personal values and aesthetic preferences. This exploration not only enriches your understanding of luxury but also supports artisans and designers dedicated to their craft. (hbr.org)

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