12. Choosing Dark or Matte Lipsticks

Dark or matte lipsticks can visually shrink the lips and accentuate dryness, making fine lines and thinning more noticeable. These formulas often settle into creases, drawing attention to signs of aging.
Instead, opt for moisturizing, lighter, or glossy shades that reflect light, create the illusion of fullness, and keep lips looking plump and hydrated. Soft pinks, peachy nudes, and sheer berry tones are especially flattering. For inspiration and product recommendations, check out Cosmopolitan’s roundup of the best lipsticks for mature lips.