9. East Asia’s Obsession with Hair Straightening

Across East Asian countries like Japan, China, and South Korea, sleek and straight hair has long dominated beauty ideals, profoundly influencing personal grooming practices and beauty standards. Treatments such as Japanese thermal straightening and Korean rebonding have become immensely popular, fueling a robust salon industry catering to widespread demand. This preference for straight hair reflects deeply ingrained perceptions connecting silky, straight styles to sophistication, femininity, and professionalism. However, the dominance of straightened hair also sparks important conversations about diversity in beauty standards, the pressure to conform, and the evolving understanding of cultural identity and self-expression in East Asia and beyond.