1. Consistent Cleansing

Proper cleansing is the crucial first step in any effective skincare routine. Washing your face twice daily removes dirt, excess oil, and lingering makeup residue, ensuring a clean slate for cosmetics. Unlike harsh soaps that can strip the skin’s natural barrier and cause irritation, gentle cleansers preserve hydration while effectively purifying.
According to the American Academy of Dermatology, improper cleansing can contribute to clogged pores, breakouts, and uneven skin texture—issues that lead to patchy, less durable makeup. Consistent cleansing supports a smooth, balanced complexion, providing the ideal base for flawless application and all-day wear.